Many Airbnbs in LA don’t allow renters to film – citing concerns about property damage – so influencers need to find properties that are not only spacious and aesthetically impressive, but can actually function as a creator house. The collective TikTok account has 7.5 million followers, and features videos of the group filming in their LA mansion.Ī New York Times explainer about these types of houses revealed that they need to be big, with “the more amenities the better, like a pool, nice bathroom, nice lighting, big back and front yard, room for activities, and fun stuff you can do inside or outside”. Within minutes of the announcement, #HypeHouse began trending on TikTok, with videos under the hashtag surpassing 200 million views. The group was formed in December last year by some of the platform’s most famous stars, and was launched on Instagram with a family portrait-esque group photo. As well as being a physical location – which has an enormous backyard, a pool, and palace-like interiors – the Hype House also refers to the collective of teens and young adults who create videos under a TikTok account of the same name.
The Hype House is a mansion in LA where four TikTok creators live and 17 others go to film content. Of the group’s 21 members – who range in age from 15 to 22 – just four of them live in the house full-time, while the others regularly swing by, primarily to film videos of themselves dancing to popular TikTok tunes.Īs they hit 7.5 million followers, here’s everything you need to know about the Hype House. Dubbed the ‘Hype House’, it’s the latest in a long-line of ‘creator houses’, which bring young stars together to make collaborative content and collectively build on their individual successes. In Los Angeles, a group of teenagers and young adults are living the dream: making TikToks all day in their shared mansion.
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